Analytics Dashboard
The DRBU Analytics dashboard (under WooCommerce → DRBU Analytics) measures exactly how much incremental revenue your quantity break and volume discount buy box generates.
How the Data Is Collected
When a shopper buys through the buy box, the plugin stores pack data on the order line items and the order:
| Meta key | Where | Content |
|---|---|---|
_drbu_tier_index | Line item | Pack index chosen (1, 2 or 3) |
_drbu_tier_qty | Line item | Pieces in the pack |
_drbu_original_price | Line item | Base per-unit price before discount |
_drbu_pack_label | Line item | Rendered pack label (e.g. "Pack of 2 pieces") |
_drbu_order_upsell | Order | yes — flags the whole order as a DRBU upsell |
_drbu_max_tier_qty | Order | Largest pack quantity in the order |
Only orders marked as DRBU upsells — in completed, processing or on-hold status — are included. Legacy orders without the order-level flag are still recognized via the line-item meta (_drbu_tier_qty, drbu_tier_qty, _drbu_pack_label). Analytics computes the metrics below for the selected period (7d, 30d, this month or all time).
Core Metrics
| Metric | What it measures |
|---|---|
| Total Upsell Revenue | All revenue from orders that contain DRBU packs. |
| Total Orders Count | Number of DRBU upsell orders in completed/processing/on-hold status in the period. |
| Average Order Value (AOV) | Total revenue ÷ total orders — the headline number your buy box lifts. |
| Total Customer Savings | Total discount value given to customers through bundle savings, computed from the exact original vs. paid prices. |
| Added Upsell Revenue | Incremental revenue vs. a single-item baseline (orders that upgraded to 2/3-piece packs). |
| Upsell Conversion Rate | Share of DRBU orders that bought 2+ pieces. |
| Upsell Revenue Boost % | Added upsell revenue ÷ baseline single-item revenue — quantify what your ads/SEO traffic adds on top of single-item sales. |
Sales by Pack Tiers
The dashboard breaks orders down into Pack 1, Pack 2, Pack 3 and Pack 3+ (any order above 3 pieces), showing count, percentage and revenue per tier, plus which tier is the most popular.
Recent Upsell Orders
A live table of the latest DRBU orders with order number, date, customer, pack badge (1 / 2 / 3 / 3+), status, origin (Checkout, Admin, DRBU Upsell, Web) and total — with a direct link to edit each order.
How Incremental Revenue Is Calculated
Each DRBU line item uses the exact math from the pricing engine: original total = original unit price × tier quantity (from _drbu_original_price and _drbu_tier_qty), and customer savings = original total − paid line total. Added upsell revenue is measured against a single-item baseline at the full original unit price: added revenue = paid line total − original unit price (for packs of 2 or more pieces). No fixed percentage estimates are used.